Businesses' Road to Digital Improvement

Some businesses or companies were following the old ways in the past years starting with pen and paper to record insurance documents and files. Some are now on the road to digital improvement. Now, they have adapted to the modern era. They are now using modern technology to keep up with the times. You can now reach them online by registering on their website. They are now doing business and marketing online. When the pandemic hit them last year, they were forced to work from home. That was their sign to move beyond pen and paper.

Digital marketing tools to super-boost our agency growth can help make you understand what’s their stand now in their company. It’s not easy to immediately switch to digital transformation just like suddenly switching a switch open. This is a moderate process that involves transforming your business or company from old ways to new and modern ways.

There are about six stages of digital maturity. These are:

• Business as usual

• Test and learn

• Systemize and strategize

• Adapt or die

• Transformed and transforming

• Innovate or die

Business as usual:

Companies at this stage may still not care for digital transformation since from their perspective, digital transformation may do more harm than good. They may have taken steps in changing their company but all can be superficial at first. The changes made are merely just done for the sake of change.

Test and learn:

At this stage, companies now know that they need to change but are not sure how to do it. Companies at this point are said to be in an “operational limbo”. They experiment on the new methods and do trial and error. Of course, this can lead to wasted money, time, and other resources.

Systemize and strategize:

The next logical step is, of course, we should adopt a strategic approach so we could further our goal towards digital transformation. In this stage, companies advocate that their employees should also embrace the change that is happening in their company. If companies place their customers at the center of their goals, they stand a chance to have a great transformation or transition.

Adapt or die

At this stage, companies that still cling to the old ways are already obsolete. If they come at this point, people who still cling to the old ways will start to lose their positions in the company. “Dynamic” and “agile” are some keywords we can describe the way these companies run their business.

Transformed and transforming

Stage 5 “transformed and transforming” is a continuation of “adapt or die”. At this time, all the processes, people, customers, and everything in your company become one. Individuals and your teams deepen their relationships with one another and also with their customers. Communication and collaboration are keys to continue evolving.

Innovate or die

Now, the final stage of digital transformation is to continue to innovate and change. Businesses at this stage are constantly focused on growth. Every process or initiative was done by these companies at this stage is for a specific purpose. Companies by this stage celebrate individual accomplishments in a natwithofral way.

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